Let's Roam

Let’s Roam is a mobile scavenger hunt app that also offers a variety of additional outdoor activities.

Problem

Let's Roam is a global product, however our team only consists of 4 people. How do we design our app to provide a fun and engaging experience regardless of where users are playing it?

Goals

Increase the overall quality of the scavenger hunt experience

Simplify the hunt writing process

Increase the app's daily active users

Challenges

Let’s Roam is a scavenger hunt company that uses a mobile app to help users explore and learn about their surroundings.

Involvement

Head of Product
UX / UI Designer
Hired & Trained New Talent
Established Brand Guidelines
Designed Digital Assets

The Results

Launched New App

Designed and developed a new app with improved game play and features.

Optimized Hunt Writing

Reduced hunt writing time from 8 hours per hunt to only 30 minutes.

Grew Daily Users

Thanks to new daily challenges and in-game rewards, we increased our daily users by 300%.

Hired New Talent

Grew the company from a team of 2 to a team of 20 in less than a year.

Expanded Catalog

Let's Roam's products now include dining options, bar crawls, and more.

Top 10 Denver Startups

Ranked in the top 10 startups to watch by Built-in-Colorado.

Project Details

Decision #1

Understanding the Company's Goals

When I was first hired by Let’s Roam, they were still using the name “Big City Hunt.” Their app was overly complex, wordy, and the scavenger hunt experience wasn’t enough to retain customers.

I took it upon myself to sit down with the owners to get a better idea of the overall vision for the company. Where did they see Big City Hunt going? What were their goals for 2018? What pain points were they experiencing now that we could work overcome?

Together we created a 30-60-90 plan for the upcoming quarter and a rollout strategy for the company’s rebranding and updated app.

Decision #2

Design Through Collaboration

If we were going to rollout a new app I needed to make sure we improved the game’s overall experience. To do that I interviewed dozens of our customers to find out what they liked and disliked about the original app and what they might like to see in an updated version.

Once I had compiled my list of feedback I sat down with the team for a brainstorm session to see if together we could come up with some creative solutions to address our user’s concerns.

Using Adobe XD (and later Figma), I started to mock up the app that Let’s Roam uses today.

Decision #3

Work Smarter Not Harder

One of the biggest hurdles the company faced was the speed of which it took us to write a scavenger hunt. Each hunt took about 8 hours to write, more if it was for a corporate team building event.

It was easy to see that as our new company and app grew in popularity, the time it took to write hunts was going to bottleneck us and ultimately stunt our growth.

I sat down with the writing team to better understand their day-to-day tasks, how they write hunts, what parts took the longest, and what features they believed would help them work faster.

After meeting with the team, the Lead Dev and I rolled out several new features internally to get the hunt writing process down to 30 minutes per hunt. These updates also increased the game’s overall experience and lead to a huge jump in 5 star reviews.

Conclusion

Working at Let’s Roam was an awesome experience. I was given the opportunity to lead teams, learn new skills, and help launch a successful startup.

Let’s Roam continues to enjoy success using the products and features I developed. My efforts directly contributed to their growth in market share, over 5,000 5 star reviews, a 300% increase in repeat sales, and a 7,000% increase in in-app purchases.

I was the 2nd employee at the company, today Let’s Roam has a team of 20 and is ranked as one of the top startups to watch in Denver.